Marketing Internship - Sunset Communities

Marketing Internship - Sunset Communities
Summer 2018
Sunset's Mission is to provide quality care for senior adults in a spirit of Christian love.
Sunset Retirement Communities & Services is a special place where our team's passion for the mission is empowered by our culture. It truly is a place where Passion Meets Culture.
"Are you interested in gaining valuable hands on experience creating a go to market strategy for transformative industry leader? We are looking for a marketing savvy entrepreneur minded self starter who wants to learn real world winning marketing applications."
Internship Snapshot: Marketing Internship
Campus: Sunset Manor
Location: Jenison, MI
Salary: unpaid
Hours: 8 - 10 a week
Background Required: Junior or Senior undergraduate standing pursuing a Marketing or Public Relations degree.
Internship Summary: Marketing Internship
Duties: Coordinates and implements marketing projects with responsibilities that include: research, public relations, marketing collateral and inventory updates, photo release processes, digital marketing databases and brand awareness.
The intern's primary responsibilities are to assist the Marketing department by focusing on the following objectives:
Market Position Analysis and Research:
Spearhead market research initiative to inform strategic marketing decisions. This will be accomplished through the collection of consumer data, , competition, , and market place, and consolidate information into actionable items, reports and presentations.
Compile and analyze statistical data using modern and traditional methods to collect information.
Provide competitive analysis on various companies' market offerings; identify market trends, pricing/business models, sales and methods of operation.
Public Relations:
Identify and develop key media contacts
Research media coverage and industry trends for fresh story ideas
Marketing Collateral Online Assessment:
Review online materials for compliance and branding
Test online ordering system and upgrades
Photo Release Process:
Design process to effectively manage marketing releases.
Research Development/Marketing Databases for Digital Market Initiatives:
Mine database to inform and update digital marketing program.
Branding Standards and Awareness:
Generate a pages logo usage guide for company branding standards that leverages approved messages and builds on the Sunset brand with targeted markets.
Review and identify branding conformity for collateral, website content and any logo usage.

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